A boutique design agency is an affordable and more approachable small design firm that focuses on one or two creative niches. Unlike traditional full-service design agencies that deal with all kinds of creative projects and deal with several clients at a time.
What is the purpose of a boutique design agency?
Boutique design agency serves selective and limited clients at a time with niche design services. Because of fewer overheads, it is more affordable for businesses, and provided quality is no less than any full-service design agency.
What is the benefit of using a boutique creative agency?
Creative specialists work on your projects at a boutique design agency, while at a traditional design agency generalists do everything. Specialists’ exposure to the niche project type is far greater, hence you get better quality comparatively at a boutique creative agency.
Also, because fewer employees work at a boutique creative agency, you are likely going to engage with the same creative in the meetings who would work on the actual project. The traditional agency would prefer a sales or creative manager for client-facing meetings, so here you get an advantage working with a boutique creative agency.
Why is a boutique design agency more reliable?
A large-sized creative agency deals with tonnes of clients any time of the year. Chances of a project getting delayed are higher, whereas boutique design agency only takes a limited and selective number of projects to remain focused.
This also helps boutique design agency to deliver projects on time or earlier.
Is a boutique design agency expensive?
A boutique design agency sticks to few people and stays at the same office, which massively helps them keep operations at a reasonable expense. Therefore invoice they send is way reasonable than a full-fledged design agency.
Let’s say, a top design agency charges a hundred thousand dollars for a brand identity, for the same level of output you pay around five to ten thousand dollars.
Is a boutique design agency more approachable?
Creatives at a boutique design agency are the ones who face the clients and do the correspondence. Therefore, their updates are more frequent and make them more approachable.
At a traditional design agency meeting minutes trickle down to several stakeholders before reaching the creatives.
Does a boutique creative agency work on many projects?
A boutique cretive agency provides selective creative services, hence they work on selective creative projects of their preference.
We at ThinSeed do brand identity and presentation design only, so we remain focused on these two niches and carefully pick projects.
Is a boutique creative agency flexible?
A boutique creative agency gives supreme importance to thoughts shared by the clients, hence it is more flexible to requests. As long as it is improving the project quality, a boutique creative agency will make sure it adapts to newly proposed ideas.
While working with large-sized creative agencies, clients often have to adapt the complex reporting structure to communicate their ideas. With a smaller team, this is not the case, a boutique design agency adapts the client’s way of working.
Does a boutique design agency work for larger creative agencies?
Full-service design agencies often hire boutique design agencies for creative projects. That means you pay more money to a large agency, but the same outstanding quality can directly be achieved by a boutique design agency at a much lower cost.
How does a boutique design agency handle projects better than a full-service design agency?
Sharing all the creative projects to one design agency seems a better choice for businesses, to manage easily. But is this easier management promises the finest output? A generalist who is doing many projects for varied mediums may not be able to do justice with everything like a specialist at a boutique design agency, an expert of a niche.
Here is the summary if you quickly want to learn the difference:
|Full-Service Design Agency||Boutique Design Agency|
|Relies on many team members for a creative project, typically follows a certain hierarchy and reporting system.||Operates with fewer team members and mostly founders work themselves so there is no complex reporting system|
|Deals with several projects at a time and may not entertain your requests on time. Project delivery takes comparatively longer.||Only takes selective projects that match with their expertise. Project delivery is on time or earlier.|
|Work on many creative projects regardless of their skills level.||Experts only take projects of which they are experts of, hence the outcome is of higher quality.|
|Charges hefty amount for any single project, it is because of more overheads to run the business. Only multinational or bigger corporate companies can afford them.||Is more affordable to many businesses and charge way less than a traditional creative agency, but even then it doesn’t lower the standards of quality.|
Self-taught, multidisciplinary designer with 17 years of experience in varied mediums of visual design. Currently focusing on presentation, brand identity design, product design & art direction.